To produce boxing gloves that are aesthetically & performance pleasing, whilst also & most importantly being affordable to the average consumer.

Amateurs, Beginners, Boxercise's, Gym Goers, Kids. . . . The list goes on! When they go the gym, they all want to feel like the superstars they see headlining the big box office fight nights.

However most aren't able to. WHY?

Because the brands producing these gloves, set their prices at an extortionate level. Which at first hand doesn't seem so bad, since they are obviously the best of the best. However there is no consideration for athlete's & fans who can't afford such products.

Unlike in other sports, boxing brands tend not to produce products in lower price ranges, meaning that if you can't afford it, then you have to go elsewhere.

Even those who can afford the 'top brands' tend not to purchase the gloves they want. Fight gloves, for example are what we see on tv & are available to the public to purchase. However they are only made to last so many rounds, as they are made for competition. So for people who want to use them for everyday training it makes their price, so hard to comprehend.

In addition to this, certain individuals may feel a degree of un-comfortability, due to the stigma surrounding their price tag.

Our aim is to produce a fight feel training glove. Optimising the consumers experience allowing them to feel & look like a professional, at a low cost.